Project Kickoff Meeting — Listening Activity

1

First Listening — Big Picture

Listen once without pausing. Choose the best answer.

Instructions: Listen once and choose the best answer for each question. Click an option to see instant feedback.

1

What is the main purpose of this conversation?

2

What department does Cássia work in?

3

Which platform is the top priority for the campaign?

4

What does Cindy ask Cássia to deliver by Friday?

2

Second Listening — Details

Listen again. You may pause when needed.

Part A — True or False: Click T or F for each statement.

The partner enablement program is launching next quarter.

The target audience includes partners, resellers, and technology professionals.

One of the campaign objectives is to generate qualified leads.

Cássia says she will only track KPIs at the end of the campaign.

Cindy suggests using customer success stories as a content format.

Part B — Fill in the blanks: Type the exact words from the conversation, then click Check answers.

1. "I'd like you to create a ✓ social media campaign focused on awareness and engagement."

2. "We need a ✓ content calendar, post ideas, and a plan to ✓ track performance."

3. "I'd like to increase ✓ engagement, drive traffic to the ✓ landing page, and generate qualified ✓ leads."

4. "I'll build a ✓ dashboard and track the main ✓ KPIs."

3

Language Focus

Key vocabulary and expressions from the conversation

Part A — Vocabulary: Write your own sentence using each term.

Term	Meaning	Your sentence
partner enablement	Support and tools provided to business partners
content calendar	A plan for what content will be published and when
qualified leads	Potential customers who have shown genuine interest
track performance	Monitor and measure how well something is working
KPIs	Key Performance Indicators — measurable goals

Part B — Functional expressions: Read each phrase aloud and study its context.

Expression	When to use it
"What's up?"	Informal way to open a conversation
"Sounds exciting."	Showing enthusiasm and positive engagement
"Which channels should we prioritize?"	Asking for direction before starting a task
"Got it."	Confirming you understood — short and professional
"That's doable."	Saying something is feasible — confident tone
"I'll put everything together and share it with you."	Summarizing your action plan at end of a meeting

4

Your Turn — Production

Use what you learned. Write your answer below.

Imagine you are Cássia. After the meeting, send a short follow-up message to Cindy.

Write a WhatsApp message or email (4–6 sentences) that includes:

The main task you were assigned The deadline mentioned At least ONE expression from the Language Focus section A professional closing